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The Rastelli family started up its jeweller's shop as a little workshop in the '30s.
Today it is considered a reference point by many professionals in the field of jewellery among the most prestigious ones in the world of Italian goldsmiths. The successful results achieved by the firm are the consequence of a rigorous corporate policy and effective entrepreneurial strategies, based on a know-how shaped in many years of activity.
The Rastellis commitment to the research of newer and newer materials and of an up-to-date design has allowed them to offer to their customers high-level, top-value jewels, anticipating market trends.
The turning point in the Rastellis' business was in the '80s with a change of site which boosted the jeweller's image. Simultaneously a management strategy was adopted, aimed at reaching the leadership. Namely, the Rastelli firm:
- developed its core business;
- differentiated its offer;
- invested in new technologies of metal- and stone-working;
- fostered product innovation;
- advertised its new image;
These goals were achieved not only through individual entrepreneurial ability, but also thanks to excellent teamwork by all the members of the Rastelli family.
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